The Master Google Ads Interviews Questions, Real Life Examples & Cheat Sheet
Whether you’re preparing for a high-stakes interview or refining your PPC roadmap, these practical scenarios and technical insights will help you think like a true performance marketer. Section 1: Strategic & Scenario-Based Questions 1. The Budget Split (Search vs. Display vs. YouTube) The Challenge: How do you allocate a limited budget across different networks? The Strategy: Prioritize Search for high-intent "pull" marketing. Use Display and YouTube for "push" marketing (awareness and retargeting). The Logic: For a new launch, start with a 70/20/10 split . 70% goes to Search to capture existing demand, 20% to Remarketing (Display) to close the loop, and 10% to YouTube for top-of-funnel reach. Pro-Tip: Emphasize that budget is fluid. "I start with this baseline and reallocate weekly based on which channel hits the target ROAS first." 2. High CTR, Low Conversions The Challenge: The ads are getting clicks, but no one is buying. What’s wrong? Th...